Program
Erasmus+ KA220-YOU-56CAFB0C

Main Topic
I'm New; Innovation in Marketing, new skills for youth employability

Project Summary

Our project aims to help young workers to develop This Project aims to help young people (NEETs) to develop new skills and knowledge in the field of marketing (digital, nano and neuromarketing). By carefully analyzing the youth job market and the necessary skills, we conclude that the growing field of neuromarketing is a great opportunity for the development of young professionals.

  • Introduce young people to new concepts such as neuro and digital marketing,
  • Capacitación para preparar a jóvenes desempleados para comprender e ingresar al campo del marketing,
  • Increased understanding of opportunities in the youth job market, especially in the expanding field of marketing.

Project Implementation

The “I am new” project aims to provide (NEETs) youth with quality educational resources. This includes both theoretical knowledge and practical training in the field of digital, neuro and nano marketing, with the aim of developing the skills of young people necessary for their employment and further professional development.

The young participants will have, anonymously, the opportunity to express their views on the exchange program

Several groups will be organized for all the activities of the program and the socialization of the participants

Application of ICT technologies and digital media in the field of (neuro) marketing

Valuable opportunity for vulnerable individuals and groups to access resources for career development and the labor market

I’m New Project

I'm New Project Objectives

By providing educational resources, an online course (theory) and a manual of non-formal educational activities on the same topic, our project aims to offer the necessary tools to young workers so that they can become future marketing professionals.

6

Participation of municipalities and associations from various countries

10+

Local organizations, educators and marketing experts actively involved in the project

36

Young People (NEETs) who are directly involved in the program

ASEID